Call 01525 300001 or Variable data printing (VDP) or 'Personalised Printing'
Create more meaningful communications for every customer or prospect with intelligent variable data publishing. Combine data with creative artwork to compose unique 1:1 marketing documents, specifically relevant to each individual recipient. Breathe new life into direct mail, marketing letters, transactional documents and even marketing literature with personalisation and variable content.
Go further than simple name and address personalisation by applying intelligent logic based variables to vary graphics, offers and layouts for each recipient. With variable data publishing the possibilities to create targeted, relevant communications are limited only by your imagination.
You can benefit from variable data (or personalised) materials within your marketing portal, as part of a cross media campaign or directly with Fidelity as an individual campaign
 |
Using data and incorporating other media Both images and text can be personalised to the recipient making the mailer novel and the recipient feel more valued. By integrating other media such as your website, you are providing a means by which to measure the response rate of your mailing. In this campaign we used a specific landing page for registrations and gave the recipient their own personal code which when entered loaded their personal details into the form, limiting the amount of work they needed to do. Our cross-media solutions manage this process by automatically deploying Personalised URL's (PURL's) as landing pages. Interaction that takes place on this PURL can then be fed back into the database and fed into marketing processes triggering further touch points. |
|
|
Image personalisation - catchy but cheesy! There are many ways to catch the attention of your recipient using VDP but image personalisation has to be the most amusing. We consider it a bit cheesy but that's probably because we notice it around more and we've definitely seen examples of it being used badly. Done correctly and for the right reasons and with the correct audience - it works very well and will certainly deliver much higher response rates. |
