Latest charity research reveals big challenges for fundraising managers this year

Experts in the field of direct mail  – ONEPOST, W8Data and fast.MAP – have carried out new research with charity fundraising managers that reveals over 50% feel lack of donations due to the economic climate is their biggest challenge this year, with 37% reporting unusually slow new donor acquisition.

42% stated they will use direct mail extensively to help raise funds from new donors with almost half stating that improving the quality of databases and lists used to target donors is a further challenge.

Almost half felt there was a lack of good new ideas to aid fundraising from new donors.
The survey also revealed that 86% of fundraising managers feel that the advent of digital marketing such as email and social media has changed donor perceptions, which indicates a clear need for a fully integrated marketing approach. Only 6% said they were currently using social media extensively.

The research was supported by the Institute of Fundraising and presented at their Direct Marketing & Fundraising Conference on 21st February.  The findings from fundraising managers surveyed in advance of the event were used to support consumer research.
Adam Bryan, Director of Partnerships at the Institute of Fundraising comments "We are pleased to support this research.  It highlights how we should look to continually update our approach to managing both our data and our engagement with donors.  The Institute will continue to press for investment in the training, skills and tools that support fundraisers in doing so."